The National Initiative for Children's Healthcare Quality
Be Our Voice is an organization of healthcare professionals. The group was created by the National Initiative for Children’s Healthcare Quality (NICHQ), and its object is to persuade healthcare professionals to put on their “community leader” hats to pursue the goal of ending the childhood obesity epidemic. Working with and treating individual children is a […]
Sell It to the Kids
In “Behind the Shady World of Marketing Junk Food to Children,” Jill Richardson reveals that one out of every three visits to fast food eateries is the direct result of parents being nagged beyond endurance. Apparently, that’s all part of the master plan: Marketers use sophisticated child psychology to help children leverage ‘pester power,’ effectively […]