The Coulds and Shoulds of Control

Before we start, don’t miss this important and timely message for parents.

Portion control is all-important, and can be practiced both at home and out in the world, although public venues are more difficult to navigate. For this and other reasons, there is some sentiment for banning “all-you-can-eat” restaurants.

Objections multiply quickly: Economically disadvantaged customers like a place that encourages eating as much as a stomach can hold, and if they slip a few items into a baggie in a pocket, so much the better. This practice might promote obesity, or it might prevent starvation. Besides, someone with a serious eating disorder does not need an all-you-can-eat place to go wild in. That person is quite capable of “sneaking away with strangers’ leftovers” in a regular restaurant.

The contrarians

There are other possible takes on the question. Do these establishments induce overeating? If they do, so what? So does heartbreak, and you can’t outlaw that. As for the argument that an all-you-can-eat format is socially offensive to restrained eaters, let them go eat in some restrained place. These are the thoughts of a great many Americans, along with the freedom arguments. Customers should be allowed to buy any legal substance that someone wants to sell them, and sellers should be allowed to offer any legal product for sale.

Should any ruling body have the power to decree, “There shall be no fixed-price, all-you-can-eat restaurants”? Designating exactly what kinds of eating establishments may exist, and where, could set America’s foot on a slippery slope and lead to such outcomes as the government infringing on business and restraining trade.

Two U.S. longitudinal studies, conducted in Massachusetts and California, respectively, found that smoking bans in cities were supported by the population over time, and showed that these actions increase the cessation attempts and the number of people who actually quit smoking.

Such research findings encourage hope to spring eternal. Anything that works against smoking, we want to adapt somehow to the exhausting effort to reverse the obesity epidemic. Age restrictions on food are almost non-existent. The struggle to limit the amount and type of advertising aimed at children has been difficult enough. Trying to stop corporations from selling food to minors seems a very quixotic ambition. Sugar-sweetened beverages (SSBs) seemed like a good place to start, and that idea has made progress.

The American Academy of Pediatrics and the American Heart Association recently issued a joint statement calling SSBs a “grave threat” to the health of children. They want stricter chains on advertising and, writes Emma Betuel, to “change the social context in which products are sold.” Betuel writes,

The policy recommendations argue that the government should make it more expensive for companies to market to kids by not allowing them to deduct costs associated with advertising as business operating expenses… They also recommend excise taxes on added sugar that would raise the price of soda. Excise taxes are already used on cigarettes…

Research from Berkeley, CA, is said to find a 52 percent decrease in soda consumption since taxing began. Following the example of nicotine extirpation, they want sodas out of hospitals. The professional organizations want the hospitals to grasp the reins of leadership, as they did with the smoking issue. Hospitals led the way to changed social norms once, and they can do it again.

Your responses and feedback are welcome!

Source: “Lost,” TheSunMagazine.org, June 2017
Source: “Tobacco smoking: From ‘glamour’ to ‘stigma’. A comprehensive review,” Wiley.com, 10/09/15
Source: “In ‘Landmark’ Move, Scientists Say It’s Time to Treat Soda Like Cigarettes,” Inverse.com, 03/26/19
Photo credit: Quinn Dombrowski on Visualhunt/CC BY-SA

The Big Three — More Similarities and Differences

Nicotine, alcohol, and… calories? Yes, it looks like overeating is as much a threat as drinking and smoking to Americans’ personal health and the national budget. Can the methods used to fight any one of them cross over and be useful in the other battles?

In 2009, the Family Smoking Prevention and Tobacco Control Act gave the Food and Drug Administration authority over tobacco products. The Act banned sales to minors, and cut down the likelihood of unauthorized sales by removing cigarette vending machines from all but adults-only venues.

It also forbade the sale of packs of less than 20 cigarettes; sponsorship of sports and other social and cultural events; free samples; and the distribution of any tobacco-branded promotional items. There were also several other provisions, but these most directly affected consumers.

The built environment

As we have seen, hospitals were early adapters in the movement to vanquish smoking, or to at least make it expensive, shameful, and inconvenient enough to convince smokers to slow down a bit. They got rid of cigarette machines and indoor smoking sanctuaries, and they don’t exactly love it when smokers congregate around the entrances, either. Incidentally, since cigarette machines disappeared from hospitals, some retailers, like the CVS chain, have voluntarily removed cigarettes from their shelves.

In other segments of the built environment, in structures and outdoor areas, sensitivity and vulnerability are the indices. Since everyone is to some extent touched by secondhand smoke, and by the customary offensive litter that marks smoking oases, arguments of sensitivity and vulnerability are easy to put forth. Ordinances decree where people can smoke, and fines are levied if the ordinances are disobeyed.

Restrictions have been instituted in some places and tried in others. Cities have implemented comprehensive smoking bans. Sometimes, desired limits cannot be drawn for various reasons. In some instances, rules can be made, but might not do any good.

Banning fast food establishments near schools seems futile when the roach coach can pull right up to the curb next to the playground. And imagine the sighs of frustration when parents realize that the school holds bake sales, and “soccer snacks” are available at sports events. Comprehensive smoking bans have been implemented in cities.

The culture of eating in public

By way of contrast, eating in public is permitted almost anywhere, and in many places, encouraged. In some places, it’s the whole point. Whether at a drag race, an amusement park, or a lush patio café, eating in front of tout le monde is almost universally accepted.

Public eating used to be the exclusive privilege of the most abject slum-dwellers. Given a choice, people chose not to, and with the streets full of horse droppings, who could fault them? Members of the middle class often had only one good outfit, and dry cleaning was not yet invented. They could not risk spilling sauce on their only presentable clothing. The upper class were like, “Dine in the common roadway? Without wine, without serviettes, without attendants? Sir, have you taken leave of your senses? Are you perhaps barking mad?”

Maybe, in certain times and places, compassion has been a motive to stifle public consumption. Someone nearby might be very hungry, and watching a stranger enjoy a meal would cause that person more pain, so showing off one’s good fortune would be rude. Or maybe people with food were careful to conceal the fact, realizing that those who had none just might grab it from them.

Things are different now. For whatever reasons, eating anywhere and everywhere is what we do, and that surely contributes to the obesity epidemic. What are the chances of reversing this trend? “Slim to none, and Slim left town.”

Your responses and feedback are welcome!

Source: “Family Smoking Prevention and Tobacco Control Act — An Overview,” FDA.gov
Photo credit: Peter Lindberg on Visualhunt/CC BY

Can Tobacco Suppression Be a Model?

Smoking, drinking, and compulsive eating cause a lot of havoc in society. If people did not do those things, it would be better for everyone. Sometimes, we ask the government to step in and exert some muscle.

Going after certain businesses has often been a government concern. Zoning is a serious deterrent. A liquor store may not be too close to a school or a church, and neither may a lot of other things. A tobacco product billboard has to stand at least 1,000 feet from a playground.

Locations are judged to be more or less sensitive; the populations that are served (or targeted, depending on who’s talking) are deemed more or less vulnerable. Control is easiest to exert over institutions that depend on government funding, like hospitals.

Hospitals contain large numbers of the undeniably vulnerable. Patients are sick already, and don’t need any exacerbating factors to pile on. One historian says of the old days,

If you wanted to smoke in your hospital bed it was allowed. In fact, a lot of people resisted making hospitals non-smoking because of the challenge of getting sick people outside to enjoy a cigarette, which is kind of ironic.

An episode of the painstakingly accurate 1960s TV series Mad Men portrayed the Don Draper character in a hospital waiting room with a cigarette machine. Some people alive today might be amazed to know that Americans used to smoke in airports, college classrooms, doctors’ waiting rooms, just about everywhere.

An online nurses’ forum asked for reminiscences about the bad old days. One nurse recalled pharmacy carts fitted out with ashtrays, for nurses to use as they passed out meds. Another respondent contributes that in 1977, “everyone smoked in the hospital”:

I know they were still smoking in nursing station in early 80s, late 80s it became a no no. At first hospitals made special smoking areas on each floor, then smoking was limited to one special area in bldg like section of cafeteria., then came complete ban in early 90s.

Another recalls how, when the ban descended, staff members had to go outside for their tobacco breaks, while patients with their doctor’s permission could still smoke in certain indoor areas.

In the late 1980s and early 1990s, the Joint Commission on the Accreditation of Healthcare Organizations (JCAHO) was gunning for hospitals, and they knew it. By the mid-90s, 96 percent of hospitals in America were in compliance with JCAHO’s rules, and some were even more stringent. Clamping down on hospitals led to an encouraging victory, the first industry-wide ban of workplace smoking, and the idea soon caught on in other businesses.

All these illustrations pertain to the question of junk food in hospitals, available to visitors and staff, and potentially available to patients, against doctors’ orders. Can fast food outlets be excluded from hospitals? Should they be? Or maybe from children’s hospitals only?

The tobacco industry has taken a hit, and laws pertaining to alcohol may be very strict indeed. But even though the overconsumption of food can have tragic consequences, is it likely to ever face the same sanctions as cigarettes and liquor?

Your responses and feedback are welcome!

Source: “Remember when you could smoke anywhere and everywhere?,” ChathamDailyNews.ca, 02/13/13
Source: “Drinking with Draper,” SeattleMet.com, 09/14/09
Source: “Hospital Smoking Bans and Their Impact,” NIH.gov, February 2004
Source: “Trivia: When was smoking banned in all US hospitals,” AllNurses.com, 01/20/02
Photo credit: Kai Schreiber (Genista) on Visualhunt/CC BY-SA

Mechanical Enablers

Childhood Obesity News has been looking at various interventions credited with aiding the cause of smoking cessation, and even some that hope to accomplish that. Smoking tobacco, drinking alcohol, overeating, and persistently eating their specific problem foods, can take a toll on people. If a methodology can indeed reduce one of those problems, is it transferable? If not, why not?

One type of ban affects the means of selling the various substances. In the 1960s and ’70s, cigarette machines were everywhere, with no way of restricting a person of any age from depositing their coins. In the 1980s and ’90s, people started giving machines the stink-eye, and they began to disappear. In 2010 the Federal Drug Administration decreed that they could only remain in establishments where no children are ever allowed.

In the area of removing soft drink machines from schools, activists have found that more difficult than it might seem. Paradoxically and sadly, alcohol vending machines are enjoying an upward trend right now, and somehow blockchain technology seems to be the salient factor.

Who can stop them?

Because there is no age requirement connected with food, their machines do not need to be so strictly policed, which is often a societal advantage. Food is not a recognized carcinogen, nor does it inspire people to get rowdy and throw chairs through windows. Even the vilest of junk food does not pose an immediate or noisy threat to society.

Slow, quiet threats can get away with a lot of destruction. In that regard, food and tobacco are similar, because the co-morbidities of those addictions have a lot in common, including stealth. Lacking the more urgent justifications for banning cigarette or alcohol vending machines, getting rid of food machines is a tough sell.

Really, the school system was the only place where resistance to the ascendency of machines ever had a chance. July 2014 was set by the Department of Agriculture as the deadline for getting junk food vending out of schools, at the risk of losing federal funding. Manufacturers adapted, and came up with dedicated vending systems, equipped with extras like refrigeration, that dispense healthier foods than their ancestral brethren. These machines are said to decrease the implied stigma of being a free meal recipient.

Opponents of the free breakfast program believe that some children eat breakfast at home and then again at school, and this contributes to the obesity epidemic. It would be better for huge numbers of kids to be hungry, than for a few to become overweight or obese, or so the thinking goes. Would only a few become overweight? As it turns out, someone has researched that. Many questions arise, and will be looked into.

Urban myth?

People who feel that machines used to sell harmful things should be banned are in favor of official restrictions. Unfortunately, restrictions can always be gotten around, one way or another. As a last resort, a crook can take the risk of violating the law, and write off the fines as a business expense. We need better solutions.

Reportedly, the removal of snack vending machines from schools has resulted in entrepreneurial students showing up like old-time peddlers with backpacks full of goodies to sell to their classmates at a profit.

Your responses and feedback are welcome!

Source: “Healthy Vending Machines in Schools,” HealthyVending.com
Photo credit: sylvarThad Zajdowicz on Visualhunt/CC BY

More Parallels in the Quest for Control

Childhood Obesity News has been looking at measures taken around smoking, and, to a lesser extent, around alcohol, that are transferrable to obesity prevention. The most obvious is the 12-step paradigm, pioneered by Alcoholics Anonymous. It has been adapted by Smokers Anonymous, and by Overeaters Anonymous (OA), whose purpose is to help people abstain from compulsive eating and compulsive food-related behaviors.

Although we do know that very large numbers of people join OA, success-related statistics are not available from any of these programs. First of all, the reason why people are not obsessively tracked is right there in the name — Anonymous. Members drop out, or move away, and the information about how they are doing is simply not available. Even at the best of times, self-reporting is notoriously unreliable. It does seem that with all three of these disorders, the key to recovery is to continue attending meetings forever.

Bariatric surgery as an option

Overeating is unique in being the only one of these problems that can be prevented or cured by surgical intervention. Through bariatric surgery, part of the stomach is excised or sequestered. For smokers and drinkers, there is no comparable preventive surgery.

The patient may have a lung or a hunk of liver removed, but it will probably not affect the addiction. Also, compulsive overeaters can undergo liposuction and have blobs of fat mechanically sucked out of their bodies, which is only cosmetically useful and does nothing to prevent future overeating. Smokers and drinkers have no comparable option.

Alcohol and smoking laws by location

The 21st Amendment to the Constitution allows individual states to make their own laws regarding alcohol, including the delegation of authority to counties and municipalities. There are all kinds of rules concerning manufacture, sale and possession. Complicated ordinances dictate sales to pregnant women.

Drunk driving is technically illegal everywhere, and so is displaying an open container.
When it comes to alcohol, Colorado is one of the scant five states that allow “common consumption areas or districts in specified entertainment districts or areas.” But in Louisiana, only New Orleans has its own way of doing things, allowing people to drink outdoors, from plastic containers.

Various countries have smoking bans that range from patchy and inconsistent, to blanket national intolerance for smoking in any public indoor area. Paradoxically, considering its permissive attitude toward public drinking, Colorado is fierce about smoking.

In Fort Collins, the municipal authorities made a basic set of regulations for the entire city: No smoking in restaurants, bars, bowling alleys, bingo parlors, or any hotel or motel rooms. No smoking in any places of employment, at bus stops, or within 20 feet of smoke-free buildings or outdoor dining areas.

In addition, a rigid no-smoking policy is in effect, indoors or outdoors, throughout the entire “Old Town” area where pedestrian traffic is thick. When this was first instituted, any smoking within the designated area could actually lead to jail time. Recently, the City Council changed that to a maximum $500 fine.

Needless to say, the likelihood of any such restrictions ever being applied to the public consumption of even the junkiest junk food, is almost unimaginable.

Your responses and feedback are welcome!

Source: “The Laws & Regulations About Alcohol,” Alcohol.org
Source: “Smoking in Fort Collins,” FCGov.com
Image by FCgov.com

Parallels in Tobacco, Alcohol, and Food Control

A previous post established that there are 18 major clusters of ways where obesity intervention seems possible. Some, like parental education and portion control, are familiar elements of Dr. Pretlow’s W8Loss2Go program.

Childhood Obesity News has of course mentioned many items on the list, such as active transport and reduced availability of calorically dense junk food. In Great Britain, one of the things that reformers consistently fight for is the limitation of price promotions, like “buy one get one” deals, on the theory that if junk food costs more, people will buy less of it. The problem with that theory is, they might also simply decide to spend more on junk food, and less on quality edibles.

The Master Settlement Agreement of 1998, which was supposed to rein in the tobacco industry, somehow allowed it to offer price-discounting schemes that actually made their products more affordable to the young. The Agreement also required the industry to pay the states lots and lots of money, forever, supposedly to offset the expense to the public purse of dealing with the results of smoking. Of course cigarette companies were not going to subtract this from their profits, so they raised prices to the consumer — and raised them more than was needed to cover the difference, so they ended up raking in even more money.

An auxiliary problem is that the states promised to use this windfall money on certain things, like smoking prevention programs, and mostly failed to live up to those promises. Any similar type of effort to curb the sale and consumption of junk food is probably destined to fail as miserably.

Limitation attempts

In the battle against sugar-sweetened beverages, one strategy has been to encourage manufacturers to include less sugar per unit, and it seems unclear at the moment whether “reformulation,” as it is known, actually does any good. The anti-tobacco warriors want to make cigarette manufacturers knock down their nicotine content to “minimally addictive or non-addictive levels” — which is probably impossible, given the difficulty in limiting medications, for instance, to smaller amounts of addictive ingredients.

Realistically, all a consumer needs to do is take two pills instead of one, or smoke two cigarettes instead of one. If smokers need two cigarettes to get the effect they previously got from one, the result is to double the profits of the industry, which is surely not a desirable outcome. Likewise, those who are interested in reducing obesity are in danger of being letting their zeal and optimism lead them into plans that can produce unintended consequences.

In the U.S., most states have no minimum age to legally smoke, and the minimum for buying tobacco products ranges from 18 to 21 years of age. There is a movement afoot to raise the purchase age to 21 everywhere, but of course that would not impede some store owners from doing whatever they please, hoping not to be caught, and would certainly not stop young people from asking older friends or relatives to buy their smokeables. The same goes for alcohol sales, which appear to be strictly enforced but of course, can be gotten around.

Food is an entirely different situation. It is hard to imagine the outcry if any type of food purchase were to be limited by age restrictions.

Your responses and feedback are welcome!

Source: “On 20th Anniversary of State Tobacco Settlement (the MSA), It’s Time for Bold Action to Finish the Fight Against Tobacco,” TobaccoFreeKids.org, 11/26/18
Photo on Visualhunt

Winning Hearts and Minds

In the quest to reverse the global obesity epidemic, the McKinsey Global Institute listed 18 categories of potential intervention, including the public health campaign. Such campaigns are believed to have helped in the decrease of smoking.

The main thing these programs of persuasion have going for them is administrative muscle. When the government supports an idea, it has the power to spread the word through the school system, and through workplaces, and through the media. When public figures mess up, judges can compel them to make pubic service announcements denouncing drunk driving or whatever they got in trouble for.

But while actors, musicians and athletes may influence kids to clean up their act to a certain extent, the relatively few celebrities who deliver health messages are in danger of being hopelessly drowned out by the many who shill for irresponsible corporations, because that’s where the money is.

In terms of more definitive government action, sometimes stigmatization works, as this quotation shows:

Data from smokers in Korea show that guilty feelings were positively and directly related to behavioral intention. The more the participants felt guilty after seeing each announcement, the more likely they were to search for an anti‐smoking public service to help them quit, and the higher their intention to quit smoking.

Culture critic Jeva Lange notes that a study published by The Lancet found that a 2013 Centers for Disease Control public service ad probably caused 100,000 Americans to permanently quit smoking. (Not to bicker, but permanently is a long time, and only a few years have gone by since then.)

In the late 1990s, Lange was part of the young television audience, with whom a simple “smoking is harmful” message did not hit. In addition, the “smoking is not cool” script was less likely to reduce teen smoking than to inspire derisive laughter. This suggests that telling kids not to chow down on junk food because it’s lame, or uncool, or whatever current term applies, is probably ineffective.

Instead, Lange recalls, ads “began to take cues from horror films, using unnatural or murky lighting, distorted sounds, and jarring or disgusting images”:

Imagine the withered lungs of a smoker gasping on your television. Or what happens to blood when tobacco is inhaled. Or a more metaphorical horror — like a fish hook looped through a cheek, or a small demonic man yanking at a mouth. Whatever approach the ad took, it was bound to be deeply and weirdly and uniquely horrifying…

Lange found such messages to be the most terrifying aspect of network television, and affirms that they worked on her, because she has never once even tried a cigarette.

The flip side

Whether instinctively or thanks to adverse personal experience, many Americans are wired to automatically reject any governmental suggestion about how to conduct their personal lives. They tend to discount what they characterize as brainwashing and propaganda, and either ignore the message or actively rebel against it.

So, while a public health campaign might seem brilliant at its conception, the prospects are always iffy. Attempting to make overeating socially unacceptable, like smoking, seems like a good idea, but public relations experts do not always strike the right note. If just conveying the information, “junk food is bad,” were effective, that would be great. But kids have the evidence at hand (and in mouth) to disprove that claim. Who are you going to believe, some strange grownup on TV, or your own taste buds?

Your responses and feedback are welcome!

Source: “Tobacco smoking: From ‘glamour’ to ‘stigma…’,” Wiley.com, 10/09/15
Source: “Anti-smoking ads traumatized me for life,” TheWeek.com, 10/04/18
Photo credit: Jennifer Murawski on Visualhunt/CC BY

Two Strong Pro-Smoking Forces

Childhood Obesity News is examining the attempts that have been made to decrease smoking, in hopes that the same ideas and tactics might be useful in reducing obesity.

In humans, anything forbidden stirs deep desire. If something is being kept from us, we want it more. That goes double if other people are allowed to have it. Even if no force is involved, people resist being persuaded against some things. The thinking is, “If they won’t let us have it, and want to keep it all for themselves, it must be good.”

This mindset provides a great advantage to the manufacturers and vendors of things that are bad for us, like cigarettes and junk food. Conversely, it imposes a huge disadvantage on the institutions, up to and including the U.S. Government, that want to decrease the availability of things like cigarettes and junk food.

New terminology, old psychology

One of the snares of tobacco has always been FOMO, or Fear of Missing Out. Those who are cool know what FOMO stands for, and those who don’t know, are not cool. Back in the day, if you were a sophisticated, with-it, modern, free-spirited type of person, you knew that LSMFT was short for “Lucky Strike Means Fine Tobacco.” If you didn’t know, you were missing out, a loser. This kind of mind game goes on all the time, and always has.

For quite a long while, cigarette advertising seemed to be selling an image of substance, respectability, and even dignity. Then it sold an image of equality for women, because just as in every other area of life, women wanted an equal right to kill themselves with cancer. Today, “lifestyle” advertising sells hamburgers and sugar-sweetened beverages to people who are (or want to be) irresponsible, fast-moving, popular — in other words, young.

As the years roll by, advertising copywriters use different details, but the pitch is the same — an appeal to the customer’s FOMO. It works with tobacco and it works with junk food.

The defenders

From the National Institutes for Health:

Tobacco companies have targeted US military personnel since World War I… For example, the military suspended cigarette rations in 1975, but continues to sell untaxed cigarettes in military stores…

In 1986 […] the DOD released Health Promotion Directive 1010.10. This directive established some clean indoor air policies and cessation programs, and prohibited sponsorship of Morale, Welfare and Recreation program activities (e.g., entertainment or athletic events) that identified a tobacco product or brand.

There were free cigarettes, sales and promotions, and all kinds of gimmicky programs ostensibly doing something nice for service members, but basically promoting tobacco products. Historically, even a deserter facing the firing squad was entitled to a last cigarette. Another source concurs:

The U.S. military has a culture of tobacco use, which decades of tobacco industry targeting has helped create and support. This culture has driven smoking rates to be significantly higher among service members than the rest of the population and impaired military readiness.

Studies indicate that military recruits are particularly vulnerable to smoking initiation and that smoking rates increase between recruitment and active duty. A 2016 Department of Defense study found that 38 percent of current smokers in the military began smoking after joining.

The Department of Defense has tried some anti-smoking programs, with not much success, especially among Marines who smoke twice as much as the Air Force. Many active duty personnel feel that it would be impossible to both quit smoking, and stay in the military.

Dueling departments

So, two things are going on here. One, the government is at war with itself (and spending a lot of money on both sides) over such conflicts as discouraging smoking, on one hand, and ensuring the prosperity of corporate agriculture. The government’s own NIH website says,

Since Directive 1010.10, numerous stronger tobacco control policies have been proposed by commanders wishing to promote health, but many have been weakened or withdrawn because of pressure from members of Congress representing states in which tobacco is grown.

Also, the question seems unavoidable: “If the U.S. military, the most powerful armed force in the world, can’t stop its own members from engaging in a behavior — then who can?” Of course, the other side of that debate is voiced by soldiers whose objection is, “Who’s kidding who? Uncle Sam says don’t smoke, because it’s bad for me, when at any minute an IED could blow my head off.”

Your responses and feedback are welcome!

Source: “‘Everywhere the Soldier Will Be’: Wartime Tobacco Promotion in the US Military,” NIH.gov, September 2009
Source: “Tobacco use in the military,” TruthInitiative.org, 06/12/18
Photo credit: PPSh-41 on Visualhunt/CC BY-SA

Tobacco Road Continues

Our previous post may have caused readers to wonder, “Who sits around counting the elapsed seconds, when a character in a movie smokes?” Wonder no more:

A team of young people reviews the tobacco content of all top-grossing US films each week. Consistent research protocols and rigorous quality control build the data set driving the global Smokefree Movies campaign.

Smokefree Movies was founded in 2001 by Prof. Stanton A. Glantz. The website offers many useful pages for the convenience of researchers, such as a collection of more than 300 media articles on smoking in films.

There are plenty of charts, and a curious person can drill down for specific answers. For instance: Since 2002, and taking into consideration films of all ratings, which producer is responsible for the most cinematically portrayed smoking? (Scott Rudin) Which producer has been in charge of movies with the least amount of smoking? (Many, many producers are tied for that politically correct position.)

The organization says, “Smoking in movies kills in real life.” Several policy solutions are laid out: With only two possible exceptions, any smoking in a movie should be rated R, which comes with a financial cost to the studio. Producers should file legally-binding affidavits certifying that no payola was involved. No brand identification should be shown in any films, no matter what age group, period.

These two are unlikely to succeed:

Studios and theaters should run a proven-effective, anti-smoking advertisement (not produced by a tobacco company) immediately before any media production with any tobacco presence, in any distribution channel, regardless of the work’s age classification.

Future media productions with tobacco imagery should be made ineligible for generous tax credits and other public subsidies.

Sadly, even though specific brands are not shown, plenty of smoking can be observed in media, as opponents point out the pervasive and alarming rise of tobacco use in on-demand or streaming visual content. We are not going to name names, but one of the culprits rhymes with Petmix and another sounds very much like LuHu.

So we’re talking about shows watched by 15- to 24-year-olds, and 79 percent of the favorite shows are said to “depict smoking prominently.” The Truth Initiative makes a very audacious statement that seems like it would need a lot of proving:

In fact, 37 percent of new youth smoking initiation in the U.S. can be attributed to exposure to smoking in the movies.

When they talk amongst themselves, industry insiders refer to the new recruits as “replacement smokers,” who are needed to make up for the 1,300 people who die each day from tobacco-related disease. Apparently, the industry feels that a rising tide lifts all boats. If they can’t advertise their own brand, they can certainly promote smoking in general, with the expectation that a certain percentage of the resulting tobacco sales will land in their pockets.

Your responses and feedback are welcome!

Source: “About Us,” UCSF.edu
Source: “Policy Solutions,” UCSF.edu
Source: “New report from truth initiative illustrates alarming rise of tobacco use in streaming content,” TruthInitiative.org, 03/16/18
https://visualhunt.com/f2/photo/3392455353/5c4c6454ec/
Photo credit: Quinn Dombrowski on Visualhunt/CC BY-SA

Farther Down Tobacco’s Memory Lane

This post picks up where the previous one left off because for both, the same questions will come up at the end.

In the years following the Master Settlement Agreement (MSA) of 1998, smoking in movies is said to have decreased according to three different metrics. One is proportion, or the number of movies that show smoking, versus the smoke-free ones. Another is enumeration. Within each film that is examined, in how many scenes does a character smoke? If a scene includes more than one actor smoking, they probably count as additional offenses. The third criterion is duration, which requires logging the number of seconds a character spends smoking in each scene, and totaling them up.

This led to a theory as to why onscreen smoking decreased. Previously, financial compensation for the filmmakers had depended on clear brand identification. A director was tempted to linger in a scene, giving the movie audience full opportunity to appreciate the fact that glamorous people onscreen smoke not just any cigarettes, but the particular brand made by the tobacco company that paid. After the Agreement became a factor, and brand identification was no longer part of the equation, the incentive to prolong a shot was removed.

Special cases

Now skip back to a time long before the MSA, when a couple of major producers banned smoking in films that children would be likely to see. Their change of policy was not entirely altruistic, as implied by The Guardian film writer and the blogger Ben Child, who says it occurred…

[…] two months after US ratings body the Motion Picture Association of America said it would consider the habit when awarding film certificates.

In the summer of 2007, Disney CEO Bob Iger told the House Telecommunications and Internet Subcommittee that his company would henceforth “discourage depictions of cigarette smoking.” He “expected” that in future Disney films, smoking would be nonexistent. (The very next day, the Hallmark Channel made a similar promise to the committee.)

Strangely, in 2015, the same Disney CEO announced that the studio would ban smoking in all its films. Some Americans scratched their heads, seeming to recall that they had already heard the announcement, about eight years before. What about this discrepancy? But corporate life is complicated, as the K-Message author Piotr Wrzosiński explains:

In 2007 Disney went step ahead and stopped showing tobacco products in its own movies (but only those under Disney brand).

In 2015, under pressure from stakeholders, CEO of Walt Disney, Robert Iger said that he would prohibit smoking in all Disney films going forward, including Marvel, Lucas, Pixar and Disney.

There have been and will continue to be certain exceptions, for instance, to accommodate historical accuracy. One sociologically meaningful result has been, if a character in a live-action or animated film smokes, she or he is most likely a villain. This might have stopped some kids from picking up a habit — or it might have done the opposite.

Fun facts: Up until 1991, there was a tobacco store on Disneyland’s Main Street USA. A 2013 movie about founder Walt Disney gave no indication whatsoever of his three-pack-per-day habit, and at some point the cigarettes were airbrushed from all photographs of him.

Only a few days ago, in March 2019, Disney banned all smoking at both the giant theme parks and all its other corporate attractions in America.

Your responses and feedback are welcome!

Source: “Clearing the air: Disney to ban smoking in all future movies,” TheGuardian.com, 03/13/15
Source: “Disney Films To Be Smoke-Free,” BroadcastingCable.com, 07/25/07
Source: “Disney bans smoking in films,” Telegraph.co.uk, 03/15/15
Source: “Disney is Advertising Tobacco. So What? Disney and Tobacco Advertising,” K-Message.com, 06/15/16
Photo credit: Anton Raath (Fugue) on Visualhunt/CC BY-SA

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Profiles: Kids Struggling with Weight

Profiles: Kids Struggling with Obesity top bottom

The Book

OVERWEIGHT: What Kids Say explores the obesity problem from the often-overlooked perspective of children struggling with being overweight.

About Dr. Robert A. Pretlow

Dr. Robert A. Pretlow is a pediatrician and childhood obesity specialist. He has been researching and spreading awareness on the childhood obesity epidemic in the US for more than a decade.
You can contact Dr. Pretlow at:

Presentations

Dr. Pretlow’s invited presentation at the American Society of Animal Science 2020 Conference
What’s Causing Obesity in Companion Animals and What Can We Do About It

Dr. Pretlow’s invited presentation at the World Obesity Federation 2019 Conference:
Food/Eating Addiction and the Displacement Mechanism

Dr. Pretlow’s Multi-Center Clinical Trial Kick-off Speech 2018:
Obesity: Tackling the Root Cause

Dr. Pretlow’s 2017 Workshop on
Treatment of Obesity Using the Addiction Model

Dr. Pretlow’s invited presentation for
TEC and UNC 2016

Dr. Pretlow’s invited presentation at the 2015 Obesity Summit in London, UK.

Dr. Pretlow’s invited keynote at the 2014 European Childhood Obesity Group Congress in Salzburg, Austria.

Dr. Pretlow’s presentation at the 2013 European Congress on Obesity in Liverpool, UK.

Dr. Pretlow’s presentation at the 2011 International Conference on Childhood Obesity in Lisbon, Portugal.

Dr. Pretlow’s presentation at the 2010 Uniting Against Childhood Obesity Conference in Houston, TX.

Food & Health Resources