Sean Croxton on Motivation

Sean Croxton

Sean Croxton is being listened to by a lot of people these days. They even wear shirts emblazoned with the letters JERF, an acronym for his slogan “Just Eat Real Food.” He promotes the idea of personal responsibility because it’s so obviously the finest way to live.

The reason for this introduction is to look at some things Croxton says about the dark side of fat loss (which, with capital letters, also happens to be the title of his book). In a podcast interview with a gentleman named Armi Legge, he discusses simplification, which is sometimes good. To take an example from the real food movement, “If it has a commercial, don’t eat it.” Grocery shopping doesn’t need to involve a long list of items to avoid or seek. By following one elegant guideline, a shopper can excel. But Croxton feels that some complex subjects have been oversimplified to a counterproductive degree.

You know, ‘calories in, calories out’ really isn’t how it works. If it really worked that way, I don’t think we would have the obesity epidemic that we have because the solution would be pretty darn simple. Eat less and move more…. This is a really big puzzle, but we’re just focusing on two pieces. You just need to start thinking more laterally and getting outside the box.

In the past, he used to dish out the same lessons he had been taught, but his clients weren’t improving.

People were paying me for … advice and it obviously wasn’t working. I’m a guy who really cares whether people get results or not, and so what I did was … I became an junkie, and I just started reading as much information as I could. That was very counter to what I had learned in college.

After earning a BA in Kinesiology, Croxton became a functional diagnostic nutritionist and a certified metabolic typing advisor, working as a personal trainer and as a teacher via the Internet. His is said to be the most subscribed-to health and wellness channel in the world, and dozens of short informational videos are available via YouTube, as well as through the Underground Wellness website.

Typically, the trainer starts by asking how many pounds a person wants to lose, and then, no matter what the number, he gently leads them to understand that weight loss alone is not the true goal. While losing pounds is great, it’s only one component of the journey. With a little persuasion, people come to realize that what they really want is a body that works exactly as nature intended, in any possible scenario. As Croxton says, “Just because you’re not wearing it, just because I can’t physically see fat hanging off you, does not mean that you’re healthy.”

It became apparent that most people have dysfunctions at a deeper level that need to be addressed and repaired. For starters, “You can’t exercise your way out of a bad diet.” The website says:

Sean takes a holistic, functional approach to rebuilding health from the ground up…. Sean does not focus on symptoms. Rather, he is solely concerned with uncovering the root cause(s) of health challenges.

Often, the first session with a client isn’t even about what to do, but about the lifestyle issue of how the client will find the time to do it:

We need to get your schedule right. No matter what I tell you or whatever I ask you to cook and to consume or do, if you do not have the time in the day to do it, it’s simply not going to happen.

Here is the part about motivation in adults, and chances are the psychology of it is pretty much the same in teenagers and children:

Now, for a lot of people the issue is that they don’t have a big enough why…. ‘I want to look good for my 20th high school reunion,’ ‘I want to look good in a bikini on my vacation,’ ‘I want my 20-year-old body back….’ I find that their why is not big enough, it’s superficial, doesn’t have anything to do with anything…. It’s just not big enough, so I spend a lot of time helping clients to find their why.

How? This personal trainer has learned to help clients identify their core values in life, and it’s surprising how many people have never really asked themselves the pertinent questions. Once the clients’ lives have been assessed and their core values identified, Croxton proceeds to explain to them exactly how a state of glowing health will positively impact each and every important thing that they hope to accomplish.

Your responses and feedback are welcome!

Source: “The Dark Side of Fat Loss with Sean Croxton,”
Source: “About,”
Image by Underground Wellness


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OVERWEIGHT: What Kids Say explores the obesity problem from the often-overlooked perspective of children struggling with being overweight.

About Dr. Robert A. Pretlow

Dr. Robert A. Pretlow is a pediatrician and childhood obesity specialist. He has been researching and spreading awareness on the childhood obesity epidemic in the US for more than a decade.
You can contact Dr. Pretlow at:


Dr. Pretlow’s invited presentation at the American Society of Animal Science 2020 Conference
What’s Causing Obesity in Companion Animals and What Can We Do About It

Dr. Pretlow’s invited presentation at the World Obesity Federation 2019 Conference:
Food/Eating Addiction and the Displacement Mechanism

Dr. Pretlow’s Multi-Center Clinical Trial Kick-off Speech 2018:
Obesity: Tackling the Root Cause

Dr. Pretlow’s 2017 Workshop on
Treatment of Obesity Using the Addiction Model

Dr. Pretlow’s invited presentation for
TEC and UNC 2016

Dr. Pretlow’s invited presentation at the 2015 Obesity Summit in London, UK.

Dr. Pretlow’s invited keynote at the 2014 European Childhood Obesity Group Congress in Salzburg, Austria.

Dr. Pretlow’s presentation at the 2013 European Congress on Obesity in Liverpool, UK.

Dr. Pretlow’s presentation at the 2011 International Conference on Childhood Obesity in Lisbon, Portugal.

Dr. Pretlow’s presentation at the 2010 Uniting Against Childhood Obesity Conference in Houston, TX.

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