A Walk Down Memory Lane With Tobacco

Christopher Gildemeister of the Parents Television Council takes readers back to 1964 when the U.S. Surgeon General released the landmark “Report on Smoking and Health” that “caused a massive shift in American understanding of, and tolerance for, smoking.”

In those days, broadcast entertainment consisted of three TV networks, and radio, so any voice projected into the public consciousness through those channels would pretty much be guaranteed an audience, and didn’t advertisers know it! Some people were fed up with cigarette commercials, but couldn’t figure out how to get rid of the plague, so instead they tried to counter them with more commercials, of the anti-smoking genre.

The journalist notes other historical steps:

1967, the Federal Communications Commission required television stations to air anti-smoking advertisements at no cost to the organizations providing them. In 1970, Congress had passed the Public Health Cigarette Smoking Act, which banned the advertising of cigarettes on television and radio. The last cigarette commercial on television aired on January 1, 1971.

So the manufacturers quietly slunk away and licked their wounds. April Fool! No, instead they paid filmmakers to insert depictions of their products into movies. The character is going to smoke anyway, right? And movies are expensive to make, so why not let the cinematic artwork help to pay for itself by showing a brand name for a second or two? Such was the thinking, anyway.

In November of 1998, the Attorneys General of 46 states got together with the tobacco sellers to ratify the Master Settlement Agreement (MSA), which put an end to paid product placement, as the transaction is known, in movies or TV shows. Of course, some people are never satisfied, and wanted to put an end not only to payola, but to unpaid brand depiction. Others dreamed of complete abolition of any smoking whatsoever, even if the depiction was non-branded.

Researchers looked at more than 2,000 “top box office hits” released over a period of more than 20 years (1988-2011). Three metrics were involved:

[…] the proportion of movies with smoking, and among movies with any smoking, the number of scenes in which characters smoked, and the average length of a smoking scene.

Post the signing of the MSA, they found “an exponential decline in tobacco brand appearances in Hollywood movies.” This is hedged in careful language like “speculative,” “associated with,” and “circumstantial evidence.” They also found downward trends “in the proportion of movies with any smoking and the number of character smoking scenes in movies with smoking. One quotation is,

This study’s correlational data suggest that restricting payments for tobacco product placement coincided with profound changes in the duration of smoking depictions in movies.

In that statement alone are three equivocal terms — “correlational,” “suggest,” and “coincided with.” So it might be that the change was more wishful thinking than anything else, which is why this post will be continued.

Your responses and feedback are welcome!

Source: “TV Stubs Out Smoking,” ParentsTV.org, 2008
Source: “Did limits on payments for tobacco placements in US movies affect how movies are made?,” BMJ.com, 2015
Photo credit (left to right): Phil Wolff, Joe Haupt, Alden Jewell on Visualhunt/CC BY-SA

Similarities and Differences of Three Public Threats    

When we talk about correcting societal problems via governmental interventions, two different layers of argument need to be dealt with. First, is it justifiable under the Constitution, and the generally understood rules of human decency? In other words, should it be done? Some political philosophies hold that very little should be done by the government, and they have their reasons.

Then, there is the pragmatic side. Can it be done, and if it can, does it work? Sometimes the thing backfires. When a program is mandated in public schools for almost 20 years, and affects millions of kids, and then turns out to be worse than nothing, attention must be paid. It is the sort of outcome that we can’t afford too many of.

Troublesome trio

Childhood Obesity News has looked at several ways in which smoking resembles compulsive overeating. Cigarettes are clearly addictive, and that perverse attachment becomes the main reason to continue smoking, according to the authors of a paper on glamorization and stigmatization.

They also maintain that easy availability reinforces the behavior, along with positive mental and emotional associations. Those motivating factors are tangled up with a belief that to quit smoking is extremely difficult.

Various foods seem to have distinct addictive qualities, or maybe the addiction should be qualified as behavioral, but either way, it turns out that an inability to adopt a reasonable eating pattern looks exactly like addiction, and certainly many patients describe it that way.

Alcohol can also be wildly addictive, and its consumption is another activity that society tries to repress in different places, at random times, and with varying degrees of success. Easy availability is quite frequently a factor in overuse. In any part of the globe it is usually possible to procure alcohol, or cigarettes, or too much of the wrong kinds of food. Very often, people are lucky enough to have access to any two of them, or even all three.

Dangerous bonding

We learn from advertisements that people smoke while enjoying pleasant or exciting life experiences. Having been hypnotized into believing that a good time is deficient without nicotine, when a positive moment takes place, the person lights a cigarette to make the experience complete. That smoking episode melds with the boat ride or the amusement park excursion to form a happy memory, and the next cigarette brings back the happy memory, and so on, ad infinitum.

In endless combinations, liquor and fun go together, until one day they don’t anymore. More than the other two, food is notorious for being purposefully associated with all kinds of good times, from childhood birthday celebrations to religious feast days to the pie-eating contest at the county fair. At emotionally fraught family gatherings, overeating is the whole point. In the realm of positive mental and emotional associations, all three bad habits are capable of forming self-reinforcing loops.

Similar, but not the same

But the vices have their differences. The authors of the paper say,

For instance, it appears that there is no evidence of a safe level of consuming tobacco cigarettes or other types of tobacco products, and this applies equally for intermittent, occasional or light use. This differentiates tobacco from alcohol, for which there is a serious scientific debate about its moderate use, which would not be associated with bad health effects.

Of course, for an alcoholic there is no safe level of alcohol. With food, there definitely is a safe level, and a necessary level. A person can live without smoking or drinking, but not without eating. This is no excuse for the vast amount of overeating that goes on, and perhaps indicates that interventions successful against smoking or drinking are futile when faced with compulsive overeating.

Your responses and feedback are welcome!

Source: “Tobacco smoking: From ‘glamour’ to ‘stigma’. A comprehensive review,” Wiley.com, 10/09/15
Photo credit: Vivien Rolfe/Biology Open Educational Resources on Visualhunt/CC BY-SA

When Obesity Meets Governmental Concern

Yale University researchers followed about 600 young students for five years and concluded that nutritional programs at their schools helped them maintain healthy BMIs. Journalist Kristen Dalli wrote,

The students participating in the study saw only minor increases in their BMI, with an average increase of just one percent. Students who attended schools without these health initiatives experienced an average BMI increase of about three or four percent.

Success is attributed to “nutrition education and promoting healthy eating behaviors in the classroom and cafeteria.” That promotion included sending nutrition info newsletters home; requiring school-prepared meals to fit nutritional criteria; teaching kids to choose healthier alternative foods; and urging parents to teach their children how to read the nutrition information from labels.

How much real muscle is behind any of this? Not much, because we don’t live in a dictatorship, and there is only so much that schools can do to shape behavior. This might play out differently in areas where kids can’t afford to buy the cafeteria lunch, and are lucky to have anything to eat at all, much less a choice, and where parents are unlikely to read newsletters or package labels.

The program also advocates “encouraging students to choose water over soda or other sugary drinks.” How much is this encouragement worth, if the school still allows vending machines?

Other advice is to “cut down” on rewarding good behavior or good grades with edible or drinkable treats. Here, a recommendation to cut down seems insufficiently ambitious, because the school administration does have the power to just flat-out say no to any of that. But even so, when it comes to convincing parents to maintain the standard at home, good luck with that.

In the curriculum, to simply have a program is not good enough. The program needs to accomplish something. Dr. Pretlow says,

Campaigns and interventions that promote healthy eating and exercise may be discouraging and counterproductive. Those programs should instead educate kids as to why they overeat; how to reduce their stress, loneliness, and depression; and how to cope with life without turning to food.

Sadly, some schools still act as if the main purpose of government-subsidized school lunch is to enrich corporations. Dr. Pretlow says,

Schools are where kids spend 8 hours a day, 180 days a year, and are where food companies are aware they can hook kids on their products. For example, Domino’s Pizza contracts with many school lunch programs, and may offer schools discounts for a the purpose of getting kids to prefer (hooked on?) their brand.

Allegedly, Domino’s makes special pizza that meets government school-lunch requirements, but when kids buy the same brand outside, the ingredients are different. Companies produce low-calorie snacks for school vending machines, but the packaging looks almost identical to what’s available in the real world, so kids are basically tricked into buying unhealthful stuff when they go to a store. Graphic examples are shown in a video called “How Brands Like Domino’s Profit from School Lunch.”

Dr. Bill Frist, who specializes in heart and lung transplants, is “intimately familiar with how unhealthy habits that start at a young age can quickly become dangerous.” He wants to see better early childhood education on nutrition, and more emphasis on physical activity, along with programs that provide children with healthy meals.

Having served two terms as senator representing Tennessee, he is concerned about national security. Dr. Frist recently wrote:

Earlier this fall, Mission: Readiness, a group of 750 retired generals and admirals, published a new report, titled Unhealthy and Unprepared, showing that obesity is now a leading reason why 71% of young Americans are ineligible to serve in the military… And it’s already having an impact, with obesity rates cited as a major reason why the Army was not on track to meet its annual recruitment goals as of September 2018.

Your responses and feedback are welcome!

Source: “Nutrition programs in schools found to reduce obesity,” ConsumerAffairs.com, 12/18/18
Source: “How Brands Like Domino’s Profit from School Lunch,” YouTube.com, 11/14/18
Source: “Has Childhood Obesity Become A National Security Threat?,” Forbes.com, 12/19/18
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Smoking and Obesity — Uncle Sam to the Rescue?

Smoking and unnecessary eating have in common the pitch used to sell them: “You Deserve This.” Because you are an exceptional person, because you work hard without complaint, and endure what Shakespeare called the “slings and arrows of outrageous fortune,” you are entitled to a whiskey, a steak, a baked potato with sour cream, and a cigar. But here is a hot tip backed up by centuries of philosophy: Thinking about what is deserved is not a healthful path, and has potent consequences.

In tackling the childhood obesity epidemic, Dr. Pretlow sees two main needs: 1) get obese kids un-addicted from highly palatable foods, and 2) prevent healthy kids from becoming addicted to start with. It is useful to examine the methods that have been used to decrease cigarette smoking, to see if they might be transferable. But first, what is the rationale for government involvement in either smoking or the eating patterns that lead to obesity?

As the theory goes, everyone is potentially affected by secondhand smoke, which is especially bad for babies, the elderly, sick people, and anyone whose breathing apparatus is already compromised. Smoking is harmful to the individual, no question. It is also hazardous, in less obvious and less immediate ways, for everyone. This would include peripheral dangers like forest fires, and houses burning down.

It is harder to make a case for any universal harm caused by some people being obese. The demonstrable damage to the common good is mostly financial, which counts for a lot — but, at least, gas station storage tanks don’t blow up when they walk by.

One report on the food industry’s social responsibility said,

Not everyone has the same nutritional needs; there is no food-related equivalent to the harm people may encounter from secondhand smoke; no research has shown that foods have physically addictive properties, much less that food companies manipulate their addictive content to encourage dependence, as was the case with the tobacco companies.

Not much there to work with. Some analysts feel the strongest parallel between smoking and obesity is probably the corporate exposure to liability litigation and legislative actions. Government-imposed fines, and compensation awarded to the families of dead victims, are both expensive.

While the food industry does not mind paying for the services of high-powered lawyers it would still, like anyone else, prefer not to. The authors of this paper noted that consequently, in the United States,

Some of the most important advances in public health in recent times (e.g., the reduction in smoking) have resulted from new legislation, heightened regulatory enforcement, litigation, or a combination of these three factors.

Within living memory, people could smoke in hospitals, college classrooms, and restaurants. Intensive media attention began to shape public opinion. The government stepped in very heavy-handedly, banning the advertising of tobacco in many contexts. A gradual dawn of awareness let to a smoking ban inside virtually all buildings, and in entire sections of cities.

What would it take to get such decisive action on problem foods? That is, as the old saying goes, a whole different kettle of fish. Tobacco is, after all, just one plant, and nicotine is just one chemical. By focusing efforts on the science of one plant and its most prominent toxin, parameters were neatly drawn.

Food, on the other hand, comes in thousands of varieties and combinations. Every attempt to regulate a basic substance like, for instance, sugar, has always faced numerous and vociferous objections. When the debate turns to more complicated ingredients, the logistical problems multiply exponentially.

Is there a path through the wilderness?

Your responses and feedback are welcome!

Source: “The Foodservice Industry’s Social Responsibility Regarding the Obesity Epidemic, Part I:,” FIU.edu, 2010
Photo credit: Hello Turkey Toe on Visualhunt/CC BY

Uncle Sam’s Skill Set

Neither money nor power can guarantee success in changing either policy or behavior. In the previous post, we looked at how well-intentioned government action can backfire. Here is another example, this time one that hasn’t gotten off the ground yet — the Harvest Box.

The government ran this idea up the flagpole last year, and nobody saluted. The proposal was to send boxes of preselected foodstuffs to SNAP recipients. “A solution without a problem” was the kindest thing critics said about it.

The aim was to drastically cut the discretionary amount that people receiving this kind of help could spend at the grocery store, and make up for it by sending them boxes of powdered milk, juice, grains, breakfast cereals, peanut butter, pasta, beans, and canned meats, fruits, and vegetables.

Didn’t we all just recently have a national dialog about nutrition, and conclude that what people mainly need is more fresh produce? How would this plan serve that end? People have allergies, and foods they don’t eat for medical or religious reasons. Some kids are fussy enough already, without having their choices limited in this way. Harvest Box was called “bad enough to be insulting.”

Most preposterous of all, the delivery of non-perishable foodstuffs was touted as a Blue Apron-type program, a claim for which that company could probably win a hefty defamation lawsuit. In truth, the boxes resembled that model like a patch of graffiti resembles the Mona Lisa. Oh, and plus, the states would be expected to pay for the program, moving forward.

Backlash came from such seemingly unrelated groups as environmentalists, who wanted to know what people were supposed to do with all that packaging, and pragmatists who wondered who would pay to ship packages to 16 million American households every month. And how much crime would result from the stealing of food boxes, and how monstrously the rat population would multiply when unclaimed boxes began to pile up on stoops and porches and in hallways.

Homeless advocates wondered where street people were supposed to keep their “harvest boxes.” USA Today‘s opinion contributor Andrew Wilford pointed out that an entire new government bureaucracy would have to be created:

Producers would need to be selected, food of nutritional value chosen and purchased, then directed to shipping centers. The requirement that all Harvest Box food be 100% American essentially means that the proposal would sacrifice cost savings in order to provide a payout to large farming businesses.

Getting back to the “solution without a problem” designation, Wilford also says,

SNAP recipients have also demonstrated positive health and economic outcomes. Those who receive it early in life have improved high school graduation rates and adult earnings and health, and it provides an economic stimulus to the local economy, according to the USDA.

Your responses and feedback are welcome!

Source: “Donald Trump’s food stamp box idea is a solution without a problem,” USAToday.com, 02/19/18
Photo credit: Fort Meade on Visualhunt/CC BY

Smoking and Obesity — Power and Deep Pockets

Of necessity — because few other institutions can afford to dispense such largesse — actions meant to stem the tide of obesity are often wholly or partly run by the government. For one example, scientists led by Dr. Jonathan Bricker have, since 2013, been immersed in $14 million worth of research financed by the National Institutes of Health.

Dr. Bricker, a psychologist and public health researcher at Fred Hutchinson Cancer Research Center, speaks of the need for interventions “that also focus on increasing self-efficacy, positive reinforcement and treatment strategies.” He is talking about Acceptance and Commitment Theory (ACT). In the words of reporter Mary Engel,

ACT focuses on increasing one’s willingness to accept the physical, mental and emotional challenges of quitting while also encouraging commitment to engage in values-based behavior change…

First, there was a five-year study comparing the effectiveness of web-delivered ACT to the SmokeFree.gov smoking cessation intervention. Next, the team tested an ACT smoking cessation website designed specifically for patients with bipolar disorder.

Two discrete five-year randomized controlled trials will both wind up next year. Their goals are described thusly:

To compare the effectiveness of telephone-delivered ACT against traditional cognitive behavioral therapy for smoking cessation intervention.

To compare the effectiveness of a smartphone-delivered ACT application against a smartphone-delivered US Clinical Practice Guidelines application… Aims include testing cost effectiveness.

Smoking and obesity are so closely associated because what helps to defeat one might also vanquish the other. Such is the hope, anyway, including among these researchers, and indeed we are told they are also “developing a separate line of research focusing on innovative behavioral approaches to weight loss.”

The failed experiment where n is a very large number

Even the government is susceptible to the law of unintended consequences. Its persuasive efforts do not always work, and sometimes backfire. In 1984 (very appropriately, according to some observers) the DARE program got underway in public schools. Fast-forward to 2003, when…

[…] the US Government Accountability Office concluded that the program generated a boomerang effect: those who participated in DARE proceeded to have above-average rates of drug use. This finding was given traction by a University of Indiana study that found that students completing the program had higher rates of hallucinogenic drug use than those who had not taken part.

To recap: For nearly two decades, 26 million American kids and 10 million in other countries were subjected to a program that turns out to be not only useless, but harmful. As an analogy, imagine a pharmaceutical compound being released, touted as safe and effective, and foisted on 36 million minor children — until finally, someone admits that “This stuff does the opposite of what it’s supposed to.”

Your responses and feedback are welcome!

Source: “Jonathan B. Bricker, PhD,” FredHutch.org
Source: “Smoking stigma can backfire, hurt efforts to quit,” FredHutch.org, 11/02/15
Source: “Overcoming obesity: An initial economic analysis,” McKinsey.com, November 2014
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Smoking, Overeating, Other Bad Habits, and the Government

The McKinsey Global Institute decided to count the many ways in which the obesity epidemic is believed to be vulnerable to pressure. Some of the methods were instrumental in cutting down tobacco use, although that does not necessarily guarantee that they are adaptable. Here is the scope:

Working in conjunction with policy advisers, population health academics, and individuals from companies, and drawing on an extensive review of research, we have identified 74 intervention levers that are being discussed or piloted around the world. The 74 intervention levers fall broadly into 18 groups.

The 18 groups are:

  1. Active transport
  2. Incentives offered by health-care payors
  3. Healthy meals
  4. Reduction of high-calorie food and drink availability
  5. Calorie and nutritional labeling
  6. Media restrictions
  7. Parental education
  8. Pharmaceuticals
  9. Portion control
  10. Price promotions
  11. Public-health campaigns
  12. Reformulation
  13. School curriculum
  14. Subsidies
  15. Taxes and prices
  16. Surgery
  17. Urban environment
  18. Weight-management programs
  19. Workplace wellness

A lot of things need to be done, with limited resources. Of all proposed social engineering schemes, most are never funded. Somebody has to perform triage to separate the viable ideas from the ones that don’t seem to have a chance. No matter what the bureaucrats do, a faction of the public will be mad at them.

Don’t tread on my coiled tape measure

Americans are particularly touchy about some areas of life. A morbidly obese person might wish he could be on “The Biggest Loser” TV show. Or she may not want to discuss her weight with anyone. The point being, nobody wants to be forced into taking either of those courses. What some call intervention, others call interference.

Like it or not, government is capable of either supporting or quashing activity. But as we have seen, not everything that can be done, should be done. The government, although professedly well-meaning, is in the compulsion business. So, discussions can become contentious.

A good laugh, or maybe cry

On the local, state, and federal levels, governments do a lot of things that touch upon obesity in some way. Here is a small but bizarre example from one state whose House of Delegates set out to pass a clean water bill. The West Virginia Manufacturers Association strongly objected to any tightening of standards. Journalist Erin Beck wrote,

They argue that the EPA encourages states to incorporate state-specific science, and that because West Virginians are heavier, their bodies can handle more pollutants, and that because they drink less water, they are less exposed to the pollutants.

“… because West Virginians are heavier, their bodies can handle more pollutants.” Is that a breathtakingly original brand of stigmatization, or just plain cray-cray? Actually, the excuse seems too preposterous to even require refutation.

But just to satisfy the conventions of journalism, representation for another viewpoint was sought. Environmental health professor and cancer expert Michael McCawley argues that “any amount of a carcinogen can be cancer-causing, and that heavier bodies may already have other problems, like inflammation, that increase risk for cancer.”

This is serious, because if the state passes safer clean water rules, Dow Chemical threatens to pick up and leave, and go poison somebody else’s water.

Your responses and feedback are welcome!

Source: “Overcoming obesity: An initial economic analysis,” McKinsey.com, November 2014
Source: “House of Delegates passes bill without updated human health water quality standards,” Register-Herald.com, 03/05/19
Photo on Visualhunt

Smoking, Obesity, and Synergy

As Dr. Pretlow has discovered, when childhood obesity is addressed, information alone is not enough. In that instance, the patient also needs skills to resist cravings and redirect his or her own attention, among other things. And of course, before anyone can accomplish anything, they need motivation, which is not always easy to generate, capture and harness.

Many people also need support from others. When all is said and done, the bottom line is, potency lies in synergy, in the combination of two or more contributing dynamics.

So, on a small scale, healing is multifactorial. But what about the macrocosm? A few years ago, the McKinsey Global Institute issued a report which pointed out that education alone is not sufficient to change behavior on a large scale, either.

Shaming works — unless it doesn’t

In the public arena, what sometimes creates progress, to a certain extent, is education plus public shaming. This is where the power of influencers enters the picture. Voices are magnified by popularity or notoriety — anything that enhances the Q-score or high recognition factor. Whether or not they know what they are talking about, any celebrity can change the hearts and minds of the populace, and indeed some specialize in it.

They can persuasively convince people that, to quote the report, “addressing social norms together is a powerful change mechanism.” The authors offer the example of United Kingdom TV personality Esther Rantzen, who stirred up public concern about automotive safety, particularly for children. Consequently, child car seats were mandated by law. This is what being a “thought leader” is all about.

Also in the U.K., drunk drivers were shamed for playing recklessly with other people’s lives. Education is all well and good, but to clean out the barn, a pitchfork needs at least two prongs. The paper mentions other examples of PR strategies that combine factual education with sharp criticism meant to encourage self-reflection and behavioral change:

An Australian campaign to discourage speeding implied that men who speed lacked virility, which proved a highly effective message. Stop-smoking campaigns stigmatized smoking in the presence of children and helped to make smoking less socially acceptable.

Instead of shaming

Journalist Alasdair Wilkins, who lost 100 pounds in a year, told a panel of professionals that we all hear three clamorous voices: from society, from the people we know, and from ourselves. He expands on the point:

In my experience, the third is by far the loudest voice… The messaging about weight that obese people get from society at large, from the medical community, and from themselves is consistently negative.

This leaves the afflicted person having to count on friends and loved ones for positive messaging. Here is what a friend or loved on needs to do:

The best thing is to care about someone, not define them solely by weight, and to not see them predominantly as a medical condition or problem. You’re there to be supportive, if and when they want to work on improving their health.

If someone has set out and said, “I’m going to lose weight,” then the best thing you can do is provide unconditional support. Let the person trying to lose the weight set the terms of engagement.

In previous posts, Childhood Obesity News has already mentioned several arguments against shaming obese people in an attempt to “help,” and here is one more. The (STOP) Obesity Alliance says,

There is no evidence that stigmatizing overweight and obese individuals motivates them to lose weight. In fact, stigmatization may postpone and even prevent these individuals from getting treatments that could improve their health.

Your responses and feedback are welcome!

Source: “Overcoming obesity: An initial economic analysis,” McKinsey.com, November 2014
Source: “How Did Alasdair Wilkins Lose 100 lbs in a Year?,” Diatribe.org, 10/5/15
Source: “Strategies to Overcome and Prevent (STOP) Obesity Alliance,” Policy Recommendations
Photo credit: istolethetv on Visualhunt/CC BY

Smoking, Obesity, Stigma, and Collateral Damage

Our previous post looked at the limited efficacy of shaming in the banishment of tobacco, and the almost non-existent usefulness of shaming in the abolition of obesity. Stigmatization can have unintended consequences, some of them serious, like suffering and death. How so?

The most dramatic outcome is suicide. In response to being shamed, some people kill themselves. The irony here is that taking one’s own life is also a highly stigmatized activity, but the victim has the advantage of no longer being around to care.

Of course, staying alive and playing host to suicidal thinking is no fun either. When a person walks past the knife drawer and hears tiny voices calling “Come to us! We’re sharp! We can fix it!” that’s a miserable life, but such interior struggles usually remain private.

Dishonesty, intentional or inadvertent

A few years back, there was a telephone survey of smokers, and about 8 percent of the respondents said “they would never reveal their smoking habit to a health professional.” (Of course, it’s probably pretty obvious to any health professional worth her/his salt.) There is more:

Non‐disclosure of smoking was more common among respondents who perceived a high level of stigma related to smoking. This is in line with the large number of people who are receiving medical treatment for smoking and claim to have stopped, even when not having done so, as a way of not disappointing the health‐care team.

There was a call for “confirmation of self‐reported smoking cessation during treatment using biological measures,” which is the scholarly way of saying, “We need a test that will tell if these patients are lying.” Too often, self-reporting is inimical to the ends that are sought. Researchers need to know if the subjects are smoking or doing anything else that would be relevant to the study. Incomplete information makes the whole question moot. Doctors need to know what patients are taking in and putting out. Incomplete information could even cost lives.

We have seen that some lung cancer cases are not diagnosed soon enough because people are reluctant to face criticism from medical personnel, whether that fear is justified or not.

Others feel disease culpability too

The American Medical Association’s Journal of Ethics suggests that health care professionals are not alone in their potential ability to either damage or strengthen a patient’s psychological state. The responsibility to eliminate any vestige of lung cancer stigma rests also with hospital administrators, nonprofit organization leaders, government bodies, and of course patient advocates. They say…

[…] the ethical principle of respect for persons and appreciating the intrinsic value of each individual requires that those who are suffering from tobacco-related illnesses, such as lung cancer, be treated with equity and justice.

The same goes for all smokers who are looking for help, and — any alert reader knew this was coming — the same courtesy and compassion must be extended to the obese, who also tend to avoid medical exams, often to their own great harm, because of reluctance to encounter overweight stigma. Dr. Pretlow has written,

Being overweight carries a significant social stigma in most cultures, so that overweight kids typically are embarrassed to talk face-to-face about their weight. They suffer in silence.

But, being minors, the are still susceptible to being taken to doctors by grownups. Once they become grownups themselves they can exercise their prerogative of never going to a doctor at all, and just allow the continual worsening of whatever co-morbidities exist along with their obesity. And, sadly, avoiding medical professionals is exactly what some damaged people feel compelled to do.

Your responses and feedback are welcome!

Source: “Tobacco smoking: From ‘glamour’ to ‘stigma’. A comprehensive review,” Wiley.com, 10/09/15
Source: “Decreasing Smoking but Increasing Stigma? Anti-tobacco Campaigns, Public Health, and Cancer Care,” AMA-Assn.org, May 2017
Photo credit: US Embassy New Zealand on Visualhunt/CC BY-ND

Smoking, Obesity and Disease Culpability

While hard-hitting public health campaigns to discourage smoking have proven effective, there is collateral damage to the mental and emotional well-being of a particular group: lung cancer patients. Stigma comes in three varieties: anticipated, enacted, and internalized. Very ill people spend most of their time at home or in medical care settings, so while they may fear being treated with prejudice, that anticipation rarely comes to fruition simply because they don’t get out much.

But internalized stigma — the guilt, the regret, the self-blame — those negative emotions move in and make themselves more at home with every passing month of disability. The authors of a recent paper say:

Stigma is associated with a number of deleterious psychosocial and medical outcomes in lung cancer patients, including delayed diagnoses, poor quality of life, and poor patient-clinician communication. Although there has been limited investigation of stigma and long-term outcomes, stigma may have clear downstream effects, such as reduced treatment adherence and heightened psychosocial distress.

The part about “delayed diagnoses” means that sometimes cancer is not discovered in a timely fashion because people delay in going to the doctor. Why? Because, on the social respectability scale, lung cancer is about as popular as leprosy. Some people would rather die than be scolded, or pitied as fools.

That is where the “reduced treatment adherence” part of the equation kicks in. When a 350-pound patient stops at the desk for a return appointment card, and the receptionist gives her the stink-eye, will that patient return in three months to be weighed and dissed again? Maybe; maybe not. So, more deaths occur.

Fun fact: between 15 and 25 percent of people who contract lung cancer never smoked, but they are afraid of the stigma too. They assume that others have a low opinion of them, and too often they are correct. When smoking stigma blossoms into lung cancer stigma, the consequences can be severe. In a profession whose prime directive is “First, do no harm,” attitude is the number one area to check.

What hangs people up is a psychological quirk known as disease culpability. It’s the concept of being at cause for one’s own illness, and despite the irrationality, non-smokers suffer from it too. Some lung cancer patients perceive themselves as targets of victim-blaming, whether or not there is any factual basis for it.

Feeling guilty about having cancer is another thing that causes needless fatalities. The same authors say,

Although there is strong evidence for the public health benefits of anti-tobacco campaigns, there is a growing appreciation for the need to better attend to the unintended consequence of lung cancer stigma.

It is sad that lung cancer stigma even affects the amount of financial and institutional resources allocated to defeat the disease. When grant dollars are up for grabs, the negativity seeps in. Somehow, the message is conveyed that “Nobody cares about lung cancer.”

It is easy to see why regular people and even some professionals might have a cold attitude; something like, “Why bother? He brought it on himself; he probably won’t quit smoking anyway; there are better uses for my skills and empathy.” It’s a raw deal all the way around.

Your responses and feedback are welcome!

Source: “Internalized smoking stigma in relation to quit intentions, quit attempts, and current e-cigarette use,” TAndFOnline.com, June 2017
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Profiles: Kids Struggling with Weight

Profiles: Kids Struggling with Obesity top bottom

The Book

OVERWEIGHT: What Kids Say explores the obesity problem from the often-overlooked perspective of children struggling with being overweight.

About Dr. Robert A. Pretlow

Dr. Robert A. Pretlow is a pediatrician and childhood obesity specialist. He has been researching and spreading awareness on the childhood obesity epidemic in the US for more than a decade.
You can contact Dr. Pretlow at:

Presentations

Dr. Pretlow’s invited presentation at the American Society of Animal Science 2020 Conference
What’s Causing Obesity in Companion Animals and What Can We Do About It

Dr. Pretlow’s invited presentation at the World Obesity Federation 2019 Conference:
Food/Eating Addiction and the Displacement Mechanism

Dr. Pretlow’s Multi-Center Clinical Trial Kick-off Speech 2018:
Obesity: Tackling the Root Cause

Dr. Pretlow’s 2017 Workshop on
Treatment of Obesity Using the Addiction Model

Dr. Pretlow’s invited presentation for
TEC and UNC 2016

Dr. Pretlow’s invited presentation at the 2015 Obesity Summit in London, UK.

Dr. Pretlow’s invited keynote at the 2014 European Childhood Obesity Group Congress in Salzburg, Austria.

Dr. Pretlow’s presentation at the 2013 European Congress on Obesity in Liverpool, UK.

Dr. Pretlow’s presentation at the 2011 International Conference on Childhood Obesity in Lisbon, Portugal.

Dr. Pretlow’s presentation at the 2010 Uniting Against Childhood Obesity Conference in Houston, TX.

Food & Health Resources