Globesity — A Young Doctor in South Africa

A dispatch from the University of Cape Town described part of last year’s summer program, a two-day course led by Dr. David Hume, who was awarded his Ph.D. at the school where he continues to pursue additional credentials to become a physician-scientist. One lecture was titled “The Obese Brain: The Neuroscience Behind Weight Gain.”

The other was called “Optimising Obese Interventions”, which fits in with our recent examinations of connections that have been sought or tried in the areas of smoking cessation and ending alcohol addiction. Hope is always high that success in one problem is transferable to another.

Dr. Hume’s subject matter was divided into five categories: birth, bacteria, the brain, the food industry, and eating behaviors. (He did not succumb to temptation to go for total alliteration by calling the last two simply Behavior, and Big Food.)

Carla Bernardo reports for the University of Cape Town News that the neuroscientist…

[…] looked at the three systems that are implicated in weight gain and the obesity phenomenon. He also explored the endocrine system’s relationship with insulin and ketones, the nervous system’s response to input from the gut, and eating behaviors.

Dr. Hume talked about the importance of vaginal birth in populating a newborn’s microbiome, and described the functions performed for us by our friendly interior bugs. When a neuroscientist speaks, naturally the brain will come into it. Scientists have suspected for a while now that the gut bacteria and the brain have a communications system.

Bernardo describes two examples the lecturer gave of this hotline, one having to do with serotonin and the other with the immune system:

Serotonin is the hormone that promotes an overall a state of well-being, deficiencies of which have been implicated in mental disorders such as depression. Over 90 percent of serotonin is produced in the gut.

The second instance of crosstalk is that gut bacteria link up with important immune cells in our gastrointestinal tracts. They cause a series of changes that sends a signal to the brain to act early to protect itself against any harm.

The big news about the microbiome is that we have more power over it than we have over a lot of other things. Apparently, our dietary choices can influence the activities of friendly bacteria to an inordinate degree. Dr. Hume compares this very personal territory to a garden where each person can decide what to cultivate, and if we make the right choices, the microbiome will confer upon us many benefits.

A major problem he sees is the cheapness and easy availability of sugar. But many substances contribute to the encouragement of overconsumption. Dr. Hume says,

What has happened is the people in the food industry have become masters at manipulating the food that we consume. Food has been altered to the point that it packs an extra pleasure punch which has now been scientifically termed as the “bliss point” in food.

It’s really frightening to consider that food which has the potential to alter our guts, our organs and our brains is being tampered with to the extent that itʼs altering our actual brain tissue… The good news is that a bad gut is reversible.”

Your responses and feedback are welcome!

Source: “The science of the obese brain,” uct.ac.za, 01/15/19
Photo credit: Ian Barbour on Visualhunt/CC BY-SA

Opinions Clash Over Food and Eating

What is commonly called “dieting” has been recognized as a health hazard for some years now. As Wired contributor and author Virginia Heffernan explains,

[F]ood restriction of almost any form — famine, elimination diets, wellness diets — routinely upsets hormonal regulation, potentially setting off serious mental and physical health problems and, paradoxically, weight gain.

In “Watching Our Weight Could Be Killing Us,” Heffernan talks about the work of Food Psych creator Christy Harrison, who is described as a “rogue dietician.” Apparently, her podcast is a bastion of fat acceptance, which some folks believe is not a philosophy that ought to be spread around.

Heffernan says that Harrison seems to “put up for grabs the self-evident connections between food, weight, and health.” In this she is not alone. She attracts followers who agree to the proposition that the effects of weight stigma might be more destructive to a person than the actual obesity.

A maverick

Harrison is regarded in some quarters as being very similar to a science denialist, just because she points out that too much concern over weight has been known to damage people. Her admirers are convinced of the possibility not only of health at any weight, but of beauty at any weight.

The discussion veers off into interesting byways, like the thought processes of diet critic Isabel Foxen Duke, who wants people to maintain awareness of their thoughts in the moment, and to be on the lookout for one particularly dangerous thought.

This is Heffernan’s interpretation:

Anytime you’re eating something while telling yourself you’re not going to do this tomorrow, she says, you’re in peril of mental poisoning. Probably you’re pumping out sickening cortisol, but at the very least you’re pumping out thoughts: What I’m doing now is shameful, horrible, “unhealthy,” and I won’t do it tomorrow. When you do, you deepen your own sense that you can’t be trusted, that your appetites are excessive, thereby interfering with the dynamics of tasting, swallowing, digesting, and even liking food.

Another digression stems from an observation that according to the World Health Organization, “fast and shelf-stable foods are unsafe at any dose.” This is bad news for survivors of apocalyptic disaster, whose existence will be miserable for many reasons but basically from nutritionally inadequate diets.

But wait— Christy Harrison does not agree:

Food is food, plain and simple, and it’s time to stop labeling with our brains and start listening to our intuition.

This bright-eyed heretic says diet culture is a form of oppression. She calls out fat phobia in the media. She rails against wellness diets that are really all about “the moralization and demonization of food” by the diet culture, which talks judgmentally about clean eating and dirty eating, and…

[…] demonizes certain ways of eating while elevating others, which means you’re forced to be hyper-vigilant about your eating, ashamed of making certain food choices, and distracted from your pleasure, your purpose, and your power.

Harrison does not even want nutrition classes to teach children that some foods are unhealthful, a viewpoint that meets with opposition.

Your responses and feedback are welcome!

Source: “Watching our weight could be killing us,” Wired.com, 01/21/19
Source: “What Is Diet Culture?,” ChristyHarrison.com, 08/10/18
Photo credit: Dun.can on Visualhunt/CC BY

Red Herrings or Promising Leads?

This picks up from the previous post about “Behavioral Research Agenda in a Multietiological Approach to Child Obesity Prevention,” which looked briefly at three accused obesity villains — infectobesity, dysbiosis, and circadian rhythms. The authors write,

In a multietiological approach, any particular child may be subject to influence by multiple etiologies simultaneously. It is not clear how each etiology interacts with each other or with a complex dynamic energy balance model (including neurological and hormonal influences).

In other words, the entire field is a hot mess, and the editorial confirms that, at this point, what we don’t know far outweighs what we do know. Etiology has to do with causation, and over 100 different factors have been suggested, tested, and sometimes confirmed as influential in the struggles of humans to control their eating and, consequently, their weight.

Add in the fact that any individual may be subject to quite a large number of disparate influences, and chaos ensues. Once the energy balance model has been demoted from omnipotence, which in many minds it has been, the multifactorial possibilities are bewildering. Figuring it all out is like piecing together the confetti from a cross-cut paper shredder. The enormous number of pieces make it difficult to prove anything.

Heroes of multifactorialism

Dr. Angelo Tremblay of Laval University, Quebec, is also holder of a Canada Research Chair in Environment and Energy Balance. His obesity research achievements include the publication of hundreds of papers (which accrued thousands of citations) on clinical medicine, biology, and biochemistry.

Journalist Gary Taubes interviewed Dr. Tremblay, who at that point had been collaborating for over 20 years with geneticist Claude Bouchard, Ph.D., as he discussed one of the phases of the Quebec Family Study:

We documented the importance of short sleep duration, dietary restraint, dietary disinhibition, low calcium intake, low participation in vigorous physical activity, low vitamin intake, high fat diet, and high alcohol consumption. To my knowledge no other study has documented the relative importance of these different environmental factors in terms of their predictability of overweight.

Or, as they phrased it in “Findings from the Quebec Family Study on the Etiology of Obesity: Genetics and Environmental Highlights”:

Obesity is a complex trait resulting from multiple interactions between genetic and behavioral factors. The identification of all putative contributors to the obesity epidemic is critical to our understanding of the conditions under which weight gain occurs…

Given all this, it may be too soon to say of any particular factor that it does or does not influence obesity, or how extensive that influence may be.

Your responses and feedback are welcome!

Source: “Behavioral Research Agenda in a Multietiological Approach to Child Obesity Prevention,” LiebertPub.com, 03/29/19
Source: “Angelo Tremblay on the Environmental Risk Factors for Obesity,” ScienceWatch.com, August 2010
Source: “Environmental Highlights,” January 2014
Photo credit: See-ming Lee (SML) on Visualhunt/CC BY-SA

Promising Leads or Red Herrings?

In the May/June issue of the journal Childhood Obesity is an editorial titled “Behavioral Research Agenda in a Multietiological Approach to Child Obesity Prevention,” whose authors are Tom Baranowski, Ph.D.; Kathleen J. Motil, M.D.; and Jennette P. Moreno, Ph.D.

It has become pretty clear that the energy balance model of obesity causation does not always hold up. Less clear are the reasons why the energy in/energy out formula seems inadequate to explain all the observed variation in obesity.

According to the authors, adherence to energy balance orthodoxy has resulted in interventions which…

[…] have either not worked, or had small effects, not nearly enough to halt the epidemic. In the process, a serious disconnect has developed between advances in biological and in behavioral sciences in regard to obesity prevention. Experts have criticized [the energy balance model] for not reflecting the likely multifactorial nature of obesity. A substantial number of other possible, even likely, causes of obesity have been identified…

But possibility and likelihood are not proof. Many “obesity villains” have been named as suspects and, regarding most of them, the jury is still out. This paper describes three.

Infectobesity

The term “infectobesity” refers to virus-related infection, specifically the province of adenovirus 36. The theory points to two major areas that need solid research: how many infected kids become obese and, conversely, how many obese children are infected.

Scientists face a daunting number of questions, including, “How is adenovirus 36 spread?” That’s right, we don’t even know how it gets around. The hope is the research could lead to a vaccine against it.

Dysbiosis

This word signifies an imbalance amongst the various kinds of bacteria present in the microbiome. Current thinking is that the particular types of bugs inhabiting our digestive systems are less important than the relative size of their populations. This theory goes beyond the bacterial phyla that are present, and drags viral, fungal, and eukaryotic phyla into the net of obesogenic suspicion.

The intestinal bacteria give evidence of not liking processed foods, antibiotics, morphine and various other medications, sundry household cleaning products, and quite a few other things. When these substances and conditions throw their world into disorder, some of their responses appear to change the host body by making it fatter. Again, an enormous amount of research stands between these clues and any definitive answers.

The microbiome is suspected of influencing obesity for a number of secondary reasons. The bugs have been shown to affect appetite, cravings, addiction, diabetes, mood swings, autism, depression, stress, the immune system, and ghrelin, leptin, and other hormones. All those things are sometimes connected with obesity.

Circadian Rhythms

Children’s weight appears to be influenced by the timing of sleep, activity, and meals. American parents have become accustomed to hearing that poor sleep habits can lead to obesity. The screen-time factor enters into this, as many vociferous battles have been fought over how soon before bedtime the electronic screens must be turned off.

But wait. The authors say,

Sleep duration or disturbances have not been related consistently to obesity in children.

The experts conclude that these three factors and many, many others need to be studied in depth. To complicate matters even further, “subsets of children develop obesity at different ages,” and sleep deprivation harmful to a toddler might not affect an older child or teen. When many factors are involved, the possibilities multiply exponentially.

(To be continued…)

Your responses and feedback are welcome!

Source: “Behavioral Research Agenda in a Multietiological Approach to Child Obesity Prevention,” LiebertPub.com, 03/29/19
Photo credit: Ksayer1 on Visualhunt/CC BY-SA

Zipping Through Anti-Obesity Possibilities

This is a continuation of the list of posts that examine the parallels between tobacco, alcohol, and the overconsumption of food, to see what concepts might be usefully transferred from one problem to another; with the main ideas spotlighted and some new material here and there.

“Tobacco Road Continues”

In John McCrae’s iconic World War I poem, “In Flanders Fields,” we see the line, “To you from failing hands we throw the torch…” In other words, because the speaker in the poem and millions of fellow soldiers have died, it is up to the next generation to step up and take their places.

The tobacco industry carries out a sick parody of that sentiment. To maintain its current profitability, Big Tobacco needs to pull 1,300 Americans, each and every day, into the horde of nicotine-dependent zombies. The business has a name for these newly-inducted supporters, who are known as “replacement smokers.” Whom do they replace? The 1,300 people who die every day from tobacco-related disease processes.

“Two Strong Pro-Smoking Forces”

Speaking of the military, our country’s armed forces have always cooperated with the distribution of cigarettes to the troops, at home and abroad. Soldiers, sailors and especially Marines (who smoke a lot) get their fix at reduced prices, and often for free. Quite recently, the Department of Defense surveyed military smokers, and found that nearly 40 percent of them took up the habit after signing on Uncle Sam’s dotted line.

What’s in it for the industry? Glad you asked. Even if a servicemember only enlists for a four-year hitch, by the time he or she is discharged, there is a pretty good chance the person will be hooked on nicotine for life.

Just to mention one obvious parallel, the Pentagon could never encourage overeating to such an extent — especially when the military preparedness of America’s youth is already in such abysmal shape. A recent Council for a Strong America report confirmed that “nearly one-third of 17-to-24-year olds are too overweight to qualify for military service.” For the armed services to promote junk food and overeating to the same extent it promotes smoking, would be insane.

“Winning Hearts and Minds”

Agencies are tasked with creating public service campaigns to influence the young. When it comes to tobacco avoidance, their work is already half done for them, because it is not so very hard to depict smokers as pathetic losers. Smokers are unlikely to fight back against negative characterizations, because they know in their hearts that allegations against their deadly habit are not open to dispute.

People who are overweight or obese, however, tend to bristle when faced with unfavorable publicity. They resent being pointed to as bad examples, a judgment that smokers are more inclined to hang their heads and accept. And when it comes to influencing kids, the idea that “Smoking isn’t cool” is much easier to sell than “Overeating isn’t cool.”

The film industry tried valiantly to reduce the amount of onscreen smoking, with equivocal results. Imagine how hard it would be to reduce the depiction of eating. There can be a rule to ban smoking from movies or TV shows, but can there be a rule to ban visual representations of of snacking? When another film is made about King Henry VIII, will it have to leave out all the banquet hall scenes?

Your responses and feedback are welcome!

Source: “In Flanders Fields,” Poets.org
Source: “Unhealthy and Unprepared,” AmazonAWS.com, 2018
Photo credit: Earls37a on Visualhunt/ CC BY

Zipping Through Tobacco Promotion

Can measures designed to reduce smoking and drinking also work against overeating? These posts have brought up many questions. One of the big ones is teasing out the differences between things that can be done, and things that should be done.

“Similarities and Differences of Three Public Threats”

In most places around the world, it is not that difficult to get hold of cigarettes, alcohol, or junk food. In fact, in some places the first two are easier to obtain than food of any kind. Local culture and laws will reflect how determined the leaders are to stand between the people and whatever dangerous and damaging substances they want.

Culture and laws are external, but much of the public attitude toward anything categorized as a vice is formed by the notions that advertising has injected into people’s minds. Advertising brainwashes people into believing that they cannot possibly be having a good time unless they have an alcoholic beverage in one hand, a cigarette in the other, and a plate of nachos in front of them.

Prying harmful ideas out of people heads is a task for which no government is equipped unless it employs methods that are generally disapproved of, like drugging or torture. The decent thing to do is use persuasion, and advertisers of commercial products are so much better at it than bureaucrats are.

“A Walk Down Memory Lane with Tobacco”

One of the illustrations we borrowed for this post is a vintage cigarette advertisement. A doctor’s pink-cheeked face bears an expression usually reserved for the uneventful delivery of a baby who was not expected to make it. But this beaming smile is bestowed upon a pack of smokes. The copy reads, “20,679 Physicians say ‘Luckies are less irritating.'” Oh, really? Not 20,680?

No, the exact, un-rounded-off figure is meant to inspire trust and confidence. The small print does not add any information, like how many doctors might have said “Hell no, Luckies irritate like a pile of burning tires.” But each of them — we are not told how many — received a carton of Lucky Strikes.

This 1930 advertisement was in fact the first to portray a doctor, but not the last. But while images of real celebrities, including athletes, were used in some ads, all the doctors were fictitious, because any real physician who endorsed any product would quite possibly have lost his or her license. These ads even appeared in the Journal of the American Medical Association and similar publications.

“Farther Down Tobacco’s Memory Lane”

In 1964, the Surgeon General’s “Report on Smoking and Health” attracted massive attention partly because the media landscape was so limited and easily manipulated. Currently, people have many information channels to turn to, each one staffed with professionals and stuffed with agendas. It is very difficult to get the American public “on the same page” about anything.

In 1998, the Master Settlement Agreement between the states (most of them) and the tobacco industry tried hard to cause meaningful change. As usual, greed motivated the corporations to find workarounds before the new rules even had a chance to take effect, and Hollywood studios used every inch of wiggle room to circumvent them.

It was fortunate that tobacco was given the opportunity to “ruin” doctors as commercial dupes and stooges, before the food industry even had the chance to get hold of them.

Your responses and feedback are welcome!

Source: “When Cigarette Companies Used Doctors to Push Smoking,” History.com, 09/13/18
Photo credit: Chris Winters on Visualhunt/CC BY-SA

Obesity Prevention Nuances

Let’s continue zipping through the many parallels, similarities, and near misses that form a complex web of relationships between the State and its mission of preventing people from doing expensive damage to themselves and others. Even with problems that seem comparable, like the widespread availability and use of tobacco and alcohol, it is surprisingly difficult to transfer solutions from one realm to another.

“Smoking and Obesity — Power and Deep Pockets”

In the area of smoking cessation, a lot of hope is riding on Acceptance and Commitment Therapy (ACT), which experts currently are studying intently to determine its effectiveness. ACT is being measured against Cognitive Behavioral Therapy, while other studies aim to find out if it can be administered via smartphone.

Of course, anti-obesity activists are intensely interested in anything that can help smokers lose their habits. An example of what is to be avoided, on the other hand, is the monumental failure of the DARE anti-drug program.

Smoking and Obesity — Uncle Sam to the Rescue?

And why is smoking cessation a matter for governmental intervention, anyway? We look at various aspects of that question, and whether they also apply in the struggle against obesity.

This post also reflects on how easy it is for tobacco and food to borrow from each other’s playbooks when advertising is concerned. The same hooks and tricks seem to work on smokers and compulsive overeaters. So the big question is, are they vulnerable to the same dis-incentives?

Tobacco is pretty straightforward. Mixed with a few hundred chemical additives, it is rolled into paper cylinders or packed into a pipe, and ignited. Of course there are some outliers who stuff tobacco between their cheek and gum. In the past few years, absorbing nicotine via electronic vaporizer devices has become a thing. Yet, basically, the war on smoking needs only concern itself with a single substance and a handful of delivery methods.

Food, on the other hand, contains a vast panoply of types, available in endless variety. What could be more different than a strawberry and an oyster? There are so many kinds of edible substances, so many combinations, so many preparation methods… And then, on top of that, the additional layer of complication added by the artificial distinctions created by branding. Making rules about that is infinitely more difficult than zeroing in on the lone villain, nicotine.

When Obesity Meets Governmental Concern

In order for their brains to do what brains are supposed to do when confronted with classes and curricula, kids need to eat. Malnourished children are unable to learn, for a number of reasons. People can argue all day about whether the school (the government) is morally obligated to feed kids so they can learn, but the hard cold rock-bottom fact of the matter is that if they are not fed, they can’t learn.

So, why even bother to legally require them to show up at school in the first place, if their survival would be better served by letting them roam freely to beg or steal or work for food, which they need more than algebra, and without which they are incapable of grasping algebra anyway?

Currently, the government feeds a lot of children. Now, reconcile that with the equal and opposite and simultaneous responsibility to prevent obesity. Neither tobacco nor alcohol has been required to grapple, even superficially, with a similar conundrum.

Your responses and feedback are welcome!

Photo credit: theilr on Visualhunt/CC BY-SA

Rubber and Road Part Company

“When the rubber meets the road” is the moment of truth, the point where things either work or go terribly wrong, where theories are proven or discarded. The trouble is, where humans are concerned, they contain so many variables that even ideas that seemed solidly entrenched for decades may be superceded.

Childhood Obesity News is in the process of extracting the kernel from each of its own posts about certain kinds of intervention. To cover the remaining items in this constellation of topics, it’s time to come up with some new images. Meanwhile…

“Smoking, Overeating, Other Bad Habits, and the Government”

This post contains a very important resource, the McKinsey Global Institute’s list of 18 general directions from which the obesity epidemic may be attacked, and this includes plenty of subcategories, making 74 “intervention levers” in all. We are looking at the extent to which many examples have succeeded in curbing other activities and habits inimical to the public good. If it made a dent in smoking, alcohol abuse, or other common vice, can it be useful to stop the obesity epidemic?

“Smoking, Obesity and Disease Culpability”

This post spotlighted a problem common to a growing number of people: lung cancer patients whose mental and emotional health is impacted by what they perceive as victim-blaming. One result is that some people are reluctant to go see a doctor, so diagnosis and treatment are delayed. Even lung cancer patients who never smoked feel oppressed by undeserved blame and guilt. Public awareness campaigns need to walk a fine line between offering help, and alienating the people who need it.

“Smoking, Obesity, Stigma, and Collateral Damage”

In some lives, shaming and stigmatization lead to suicide. There is some discussion of the psychological aspects of filling out health questionnaires, an area in which self-reporting is as unreliable as anywhere else. When children feel persecuted by doctors who want them to lose weight, they are likely to become adults who avoid doctors.

“Smoking, Obesity and Synergy”

Dr. Pretlow has said many times that information and education about nutrition are not enough. People who want to prevent or reverse their own obesity need their psychological toolbox filled with ways to divert and resist cravings. Fortunately, those skills can be taught and learned, to a very great extent.

But what they need first is motivation, and unless that is in place, probably not much progress will happen. Bureaucracies can be extraordinarily clumsy at trying to motivate people. This post also contains advice — from a man who lost 100 pounds — on how best to help someone who is engaged in an active struggle against obesity.

Your responses and feedback are welcome!

Photo credit: Carey Akin (cmakin) on Visualhunt/CC BY-SA

The Rubber-Meets-Road Test

Here continues the summary of posts that examine the efforts to eliminate smoking, and how they have been borrowed or might be adapted to quell the obesity epidemic.

“Smoking and Overeating — When Society Fights Back With Scorn”

Who feels more stigmatized — smokers, obese people, drug addicts, or alcoholics? What is the justification for applying social disapproval to other people’s problems? Why do the lifestyles of various kinds of addicts elicit different reactions from observers?

“Smoking, Overeating, and Stigmatization — Roots and Effectiveness”

Has the denormalization of smoking been accomplished in the USA? Yes and no.
In the last 50 years, the adult smoking rate has fallen from pretty near half of Americans to a percentage in the mid-teens. That sounds encouraging. But a percentage is a proportionate number; one segment as it relates to the whole. Expressed in raw figures, the change over the preceding half century does not sound nearly so impressive.

The number of Americans using some form of tobacco has gone from around 50 million in 1965 to around 47 million now. Because now, America has a lot more people. In 50-plus years, even though the ratio has shrunk considerably, there are only three million fewer smokers! Very close to the same number of people are exposing themselves to the risks of smoking-related illnesses now, as in 1965. And medical care has gotten a lot more expensive in those five decades.

“Smokers and the Obese — More Similarities and Differences”

Does stigmatization cause people to change? Any threat to a habit is likely to be subjected to defensive processing. Can an intervention attempt cause an equal and opposite reaction, eliciting rebellion from people who smoke or suffer from an eating disorder that results in obesity?

Again, we are reminded of the problems inherent in studies that depend on self-reporting. Other difficulties arise with trying too hard to compare smokers and overeaters. One inescapable difference is that a smoker can become a non-smoker overnight, while an obese person can adopt different habits or even a stringent weight-loss regime, and yet still remain obese for quite some time.

“The Non-Equivalency of Smoking and Overeating”

To put it another way, expecting someone to stop doing something is quite different from asking a person to stop being something. A person who focuses on smoking cessation can give himself or herself a leg up by avoiding smokers and environments where bumming a cigarette is a temptation. An overeater, unless she or he becomes a total hermit, cannot stay away from people who eat, or scenarios where food consumption is normal and expected.

Your responses and feedback are welcome!

Source: “Number of current adult smokers in the United States from 1965 to 2016 (in millions),” Statista.com, 2019
Photo credit: Bill Abbott (wbaiv) on Visualhunt/CC BY-SA

Road and Rubber Continue to Meet

The metaphor here is “When the rubber meets the road” — in this case meaning, what happens when the aspirational meets the pragmatic? Smoking used to be everywhere, but has gone underground, and now is seen almost nowhere. How did this happen? Through legislation with teeth. Can compulsive overeating be vanquished by the same kind of laws? Maybe, but not without a lot of protest.

“Smoking, Eating, and Official Disapproval”

Meanwhile, who would have guessed that either smoking or obesity could become so threatening to one’s livelihood? When employers and insurers get serious about limiting their health costs, the first thing they look at is curbing bad habits that cause medical consequences, and job security is a thing of the past.

Activists had good success in vanquishing smoking from hospitals, and it has encouraged those who see junk food as dangerous to try ridding hospitals, or at least children’s hospitals, of vending machines and branches of fast-food outlets.

The other area where anti-smoking coercion has really worked is in advertising, in certain venues and among certain age groups. But in movies, although brand-related smoking went down, the amount of smoking in movies went up. The only difference is now, cash-strapped filmmakers can’t make a few extra bucks by throwing a paid endorsement up on the screen.

Another smoking in films study

There are things the government cannot do by force, or would be unacceptably criticized for doing, but which can be accomplished through negotiation. After a 1989 agreement to end payments for the placement of tobacco brands in films, researchers watched 250 movies from both before and after, and published their observations in The Lancet:

Prevalence of brand appearance did not change overall in relation to the ban. However, there was a striking increase in the type of brand appearance depicted, with actor endorsement increasing from 1% of films before the ban to 11% after.

In other words, there were fewer brand appearances on film sets. Scenes included fewer billboards and store windows that contrived to show recognizable cigarette brand logos. But this reduction was compensated for by an increase in “actor endorsements,” or scenes in which an identifiable brand was smoked by an actor. For some reason, just cutting out the payment element did not accomplish much.

If talks comparable to those of 1989 were initiated to keep depictions of food out of movies, what exactly would be eliminated? Would there be no more family holiday meals on film? No scenes in restaurants or coffee shops? And wouldn’t the food industry just put a cold stop to any such idea by suggesting that first, before coming after them, the government should insist that all depictions of alcohol consumption should be expunged from movies? And maybe, since it is public safety that we purport to be concerned about, all cinematic violence should also be expunged.

That argument would surely lead to several years of litigation and the expenditure of millions of legal fee dollars, to be eventually recouped from the movie audiences. The notion of removing eating from movies, how exactly would that pan out? And would it ultimately do more good than harm?

Your responses and feedback are welcome!

Source: “Brand appearances in contemporary cinema films and contribution to global marketing of cigarettes,” NIH.gov, January 2001
Photo credit: www.twin-loc.fr on Visualhunt/CC BY

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Profiles: Kids Struggling with Weight

Profiles: Kids Struggling with Obesity top bottom

The Book

OVERWEIGHT: What Kids Say explores the obesity problem from the often-overlooked perspective of children struggling with being overweight.

About Dr. Robert A. Pretlow

Dr. Robert A. Pretlow is a pediatrician and childhood obesity specialist. He has been researching and spreading awareness on the childhood obesity epidemic in the US for more than a decade.
You can contact Dr. Pretlow at:

Presentations

Dr. Pretlow’s invited presentation at the American Society of Animal Science 2020 Conference
What’s Causing Obesity in Companion Animals and What Can We Do About It

Dr. Pretlow’s invited presentation at the World Obesity Federation 2019 Conference:
Food/Eating Addiction and the Displacement Mechanism

Dr. Pretlow’s Multi-Center Clinical Trial Kick-off Speech 2018:
Obesity: Tackling the Root Cause

Dr. Pretlow’s 2017 Workshop on
Treatment of Obesity Using the Addiction Model

Dr. Pretlow’s invited presentation for
TEC and UNC 2016

Dr. Pretlow’s invited presentation at the 2015 Obesity Summit in London, UK.

Dr. Pretlow’s invited keynote at the 2014 European Childhood Obesity Group Congress in Salzburg, Austria.

Dr. Pretlow’s presentation at the 2013 European Congress on Obesity in Liverpool, UK.

Dr. Pretlow’s presentation at the 2011 International Conference on Childhood Obesity in Lisbon, Portugal.

Dr. Pretlow’s presentation at the 2010 Uniting Against Childhood Obesity Conference in Houston, TX.

Food & Health Resources