Breakfast Cereals for Children
We have spotlighted advertising directed at children as a major causative factor in the childhood obesity epidemic, and nowhere is it more prominent than in the breakfast cereal market. There’s fudge ripple cereal, cereal that tastes like cookies, magical marshmallows with chocolate cereal pieces, and on and on. Shelley Janson, who has done more food-related […]
Television Advertising and Childhood Obesity, Part 3
There are two really good reasons to limit screen time for kids (and grownups too). Reason Number One: If you’re facing a monitor, you’re probably sitting still. Reason Number Two: If you aspire to sane eating habits, network television will try your patience and crumble your resolve. TV commercials are slick, persuasive, and dangerous. It […]
Sell It to the Kids
In “Behind the Shady World of Marketing Junk Food to Children,” Jill Richardson reveals that one out of every three visits to fast food eateries is the direct result of parents being nagged beyond endurance. Apparently, that’s all part of the master plan: Marketers use sophisticated child psychology to help children leverage ‘pester power,’ effectively […]